App Store Optimizer (ASO) Question: Download App Store Optimizer (ASO) PDF
Tell us how do you see the world of ASO and App marketing evolving?
Answer:
There are currently +60,000 apps per month being released between Apple App Store and the Google Play Store. In addition, we’re seeing the growth of apps across other devices such as wearables and smart TVs. The app stores are continuously trying to segment into more granular app categories in order to allow users to find the correct type of apps that they’re looking for. I believe we can expect to see the big app stores breaking up into mini app stores that house specific types of apps. For example, a gaming app store or a wearables app store, etc.
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