App Store Optimizer (ASO) Question:
Tell us do you have any “masterchef” ASO tips?
Answer:
A/B testing is imperative to ASO. Leverage experiments and A/B test everything from icon to screenshot to description. However, the key is not to simply carry out an A/B test, but to incorporate a hypothesis based on previous results. It’s a continuous cycle of proving and disproving hypotheses, but what you’ll realise is that you’re at the same time carrying out optimisations.
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