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Tell me what practice development challenges does the firm face?

Answer:

Every partner must think of the firm's future, and this is more urgent now than ever. Firms try to anticipate clients' needs, and ensure the capability to serve them. Questions could pertain both to practice areas (which ones the partner sees as being in demand in coming years) and to ways of serving clients (new technologies, billing schemes, etc.).

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Tell me how is work assigned to associates?Suppose if I have heard about marketing, competition for business, "beauty contests" and the like. How has this changed in the past few years?