Web Development Ninjas Question:
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Tell me what, in your mind, is the single greatest problem facing the mobile game industry today? If you had total control, how would you fix it?
Answer:
Tough question: I touched on it before. In the App Store, the biggest problem is discoverability. Getting your games in front of customers’ eyeballs. And then, of course, the next major problem is retention – getting the player back into the game and keeping them playing. In this disposable world, it’s very easy for users to just delete your app and move on to the next big thing. I’m hoping that, at least in the iOS App Store, that the new features in iOS 8 may help alleviate this problem.
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