Art Director Question:

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Tell me what constitutes good design?

Art Director Interview Question
Art Director Interview Question

Answer:

We all know that good design conveys information and communicates ideas.

This may come as a general question, but you can explain it to us, and show us your knowledge, and describe good design by telling us about projects, products, visual identities, campaigns, services, apps that inspired you or influenced you in any way.

Dieter Rams and his straightforward list of 10 principles in design, laid down key points, clearly stating what makes a good design. This information is a timeless source of inspiration and a great starting point to discuss projects that include these principles; it’s even better if a designer questions them.

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