Telesales Representatives(TSR) Question:
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Tell me what are the different categories and sub-categories of telemarketing?
Answer:
Marketing can be broadly classified into two categories :
B2B - business to business
B2C - business to customer
The categories can be further classified into four categories based on the process carried out which are :
Generating lead - Process of identifying a potential customer to make sale.
Sales - Selling out products
Outbound - Calls are made to the customers.
Inbound - Calls are received from the customer.
B2B - business to business
B2C - business to customer
The categories can be further classified into four categories based on the process carried out which are :
Generating lead - Process of identifying a potential customer to make sale.
Sales - Selling out products
Outbound - Calls are made to the customers.
Inbound - Calls are received from the customer.
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