Digital Marketing Manager Question:
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Tell me how will you determine the best channels for our marketing dollars?
Answer:
The marketing channels we pursue most aggressively must be the channels that our target audience populates and participates in most. We can begin with educated assumptions based on our knowledge of our ideal customer persona. Then, we conduct small, precise experiments on the various channels that could be a good fit, and determine the optimal channels based on the data we gain from these experiments.
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