Director Communication Question:
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Tell me about a brand that you think is an example of good marketing?
Answer:
Identify one of your favourite brands and it‟s positioning and target. In other words, who is thebrand trying to reach and what are they trying to tell them. Discuss how the brand uses themarketing variables to support its positioning using the 4 P‟s (product, price, place andpromotion) and give examples about how your brand delivers against each.
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