Brand Manager Question:

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Tell me a time you used numbers to sell an idea?

Brand Manager Interview Question
Brand Manager Interview Question

Answer:

Most marketers suck at finance and it will eventually limit your career. At some level in marketing, you have to be good at running the P&L, so I'd rather find out now. You better have your story tight because your answer will be questioned one or two more levels to see if you really know your stuff. Great Marketers can tell stories with analysis. I'm going to challenge every aspect of your story.

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Explain what is a brand and what is the importance of brand management?What is brand positioning? Explain basis for positioning a brand?