Education Marketing Specialist Question: Download Education Marketing Specialist PDF
Suppose in the case of the product that you successfully marketed, how did you assess the impact of the campaign?
Answer:
Our team tracked mentions of our product throughout the conference to see how many conference attendees were engaging with the product. We also tracked hits to our website, as well as attendance at the giveaways. Other metrics we computed were sales after the conference, mentions on social media and engagement through other channels like email.