Ads Posting Manager Question:
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Suppose cPC campaign giving a CTR of 5%, what if the same ad, same targeting but used as a CPM model, what affect will be on CTR?
Answer:
The CTR will low down, and may fall down to 0.2, it is because the ads are shown as per the campaign model which affects the CTR.CPC ads are shown where chances of getting clicks are higher while CPM ads are taken as branding which is more towards throwing
Impressions.
Impressions.
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