Customer Relationship Officer Question:

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Suppose a relatively small customer asks you to deliver some new features within a very short time. How would you respond to such a situation?

Customer Relationship Officer Interview Question
Customer Relationship Officer Interview Question

Answer:

In such a situation, it's critical to look at a couple of things:

1. The current size of the customer vs. it's growth potential going forward.
2. The brand value that this customer brings to your organization.
3. The level of commitment that this customer has shown towards your organization since they've been on-board.

With these points in mind, one could argue the ROI of such a request with the internal Product Management teams. Internally, you'd need to evaluate the long term implications of developing such a feature. Does this feature have widespread requirement? Would this enable your sales team to close more deals? How well does this new ability resonate with your other customers? and finally, is this feature a logical extension of your company's vision for the product?

There's no Yes or No answer to such a situation. It'll all depend on the outcome of all the above mentioned scenarios.

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Tell me what are some of the challenges that an organization might have to face while incorporating CRM?Suppose a customer is willing to commit a greater amount of revenue for you if you develop certain features / enhancements for them. As an industry and a solution expert, you know that this new enhancement would be a waste of time and money for the customer, but easy money for your company. How do you approach this situation?