Public Relations Manager Question:
Social media is an important tool in this industry. Tell us about your favorite platforms and why they are your favorites?
Answer:
I use various platforms, each depending on the target audience and goals for the organizations I am working for. Facebook is an excellent platform for people in their mid-to-late twenties and thirties or older, while Instagram, SnapChat and Twitter may be better platforms for younger individuals. Each has particular strengths that I can use to increase my reach to my target audience.