Social Media Specialist Question:

☛ Why have you joined social media?
☛ What is your brand’s overall purpose?
☛ What do you or your company aim to achieve with social media?
☛ Who is your target audience?
☛ Which social channels do they use?
☛ What topics and sources of information are most important to them?
☛ What events matter to them and their lives?
☛ What problems can you help them solve?
☛ What jobs can you help them complete?
☛ What is your brand voice?
☛ What is the tone of your social media updates?
☛ What emotions do you hope to convey through your brand’s visuals and messaging?What types of content should I post on which social platforms?
☛ What type of content best supports your content marketing mission?
☛ What are the main topics, categories or messages that support your brand?
☛ Should you use social media to provide customer service?
☛ What realistic resources do we have?
☛ Who should set up and maintain my company’s social media accounts?
☛ What is the workflow from content creation to publication?
☛ How often should I post new content on my social networks?
☛ How does social media fit with our other campaigns?
☛ What is working with your social media marketing efforts?
☛ What is the customer journey from search to purchase?
☛ Where does social media fit within your funnel?