Director Communication Question:

► How would you use our company's employees as brand ambassadors?
► How do you achieve a more human tone in your communications?
► What has been your experience in crisis communications?
► Do you have experience creating or overseeing the creation of video content?
► Would you modify the channels you use when communicating with different generations in the workplace? How so?
► Have you ever developed a mobile communication strategy for employees? What do you see as the possible advantages to having one?
► What would you do if an employee posted something on his/her personal social media account that was negative in tone about this company?
► Describe your experience with overseeing outside vendors in creating targeted communications.
► Do you have experience with media training for staff?
► How do you ensure that your message is clearly communicated to both external and internal customers?
► How do you clean up a company's image that has been tarnished?
► Give me an example of a time when you dealt with the media and it went badly.
► How do you develop an effective media strategy?
► What is the first thing you would do if this company's computer system was hacked?
► How do you ensure you are producing quality content?
► How do you ensure that the right people receive the right message?
► Have you ever handled communications for a company that went public?
► What have/would you do if the CEO resigned amidst a scandal?
► If you were talking to an aspiring communications professional, what would you tell him/her is the best thing about working in the field? Conversely, would you say is the most difficult?