Marketing Question:

Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?

* a) Current profit maximization
* b) Product quality leadership
* c) Market share leadership
* d) Survival

Answer d

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Setting call objectives is done during which of the following stages of the selling process	In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the: