Strategic Thinking Question:
Outline in very broad terms how you would create a strategy for say, a public interest campaign?
Answer:
A good candidate will list at least some of the following criteria: A clear defining of the goals and objectives of the campaign; identification of opponents; carrying out a SWOT analysis; imagining and playing scenarios; identifying primary and secondary targets; identifying allies; deciding what resources are required (salaries, expenses, other); devising tactics; drawing up an action timetable.
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