Strategic Marketing Question:

Download Job Interview Questions and Answers PDF

Muller has established a 40% share of the UK yogurt market since its launch in 1987. What kind of growth strategy did they use?

Strategic Marketing Interview Question
Strategic Marketing Interview Question

Answer:

1. Diversification
2. Product development
3. Market development
4. Market penetration

Answer: Market penetration

Download Strategic Marketing Interview Questions And Answers PDF

Previous QuestionNext Question
Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this?Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is: