Competitive Marketing Strategy Question: Download Competitive Strategy PDF

Market follower often gains many advantages without excessive expense, by following the market leader. Which type of market follower strategy is one whereby the market follower copies some things from the market leader but maintains some differentiation with its packaging, advertising, pricing and other factors?

1. Nicher
2. Adapter
3. Cloner
4. Imitator

Answer: Imitator

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Market challengers use a range of offensive strategies to attack the market leaders and other competitors. Which of the following is a market challenger strategy that uses a diversification approach, often into new technological and geographical areas and unrelated areas to overcome the opposition?	The first approach of any competitor analysis is to establish is what?