Marketing Executive Question:

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Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and:
* a) Lower prices
* b) Increase promotion both at home and abroad
* c) Continuously improve their products at home
* d) Join into cartels at home

Marketing Executive Interview Question

Answer:

* c) Continuously improve their products at home

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______________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.
* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Sense-of-mission marketing

It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?
* a) Actionable
* b) Substantial
* c) Differentiable
* d) Measurable