Citi Bank Question:

Banking sector has to achieve competitive differentiation; banks must define a clear strategy and customer proposition, and then develop the capabilities to reach these goals. Accenture recommends that banks should:

Establish an overall strategy that includes the appropriate capability mix and investment choices.
Develop an appropriate sourcing strategy to enable scale and deliver required capabilities at higher speed.
By following this next-generation approach, banks can position for growth, improve performance and achieve a competitive advantage—in the near- and long-term.