Personal Branding Question:

How to identify the influencer?

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Answer:

Look at the social media profiles of your target. If it is a real person you can look at theirs and if it is not a real person you can identify a handful of people that fit your description and look at their social media profiles. You are looking at the people this person is following or connected with. The people they follow are people that occupy their attention. Also look at connections.

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