Area Manager Question:

How do you handle competitive environment competency as an area manager?

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Answer:

You may observe several behaviors in a person that could be strong indicators of his or her capabilities in the Competitive Environment competency. The area manager is expected to demonstrate Extensive experience in the competitive environment competency. To demonstrate Extensive experience in the Competitive Environment competency, one should demonstrate knowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment.
☛ Advises on the organization's major competitors for major product lines or services.
☛ Evaluates the products, services and markets of multiple competitors.
☛ Coaches on the adoption of advanced technologies and tools for major competitors.
☛ Compares and contrasts the different types of competition that will be faced in the future.
☛ Monitors market activity, penetration and competitive wins or losses against key competitors.
☛ Develops, maintains, and leverages diverse networks for staying informed about competition.

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