Advertising Question: Download Advertising PDF
How do you conclude on saying who is the target audience for the ad you will release shortly?
Answer:
One should determine the target audience by knowing the area of business, goal of your market research, by determining your sales demographics and hence establish a target audience. Before outlining he target audience ensure you address yourself the below questions and then conclude on the target audience.
► The product we are marketing what is the average age line of the customer.
► Which gender will be mainly interested in using our company’s products and services?
► Approximately what will be the average salary or income of the potential customers for our product?
► What will be their marital status and education qualification?
► Our product and services is a luxury item or a need in the current market.
► How will be the usage of our products?
► What should we make to draw the attention of the customers to our product?
► What is the uniqueness in our product (personalized attention? Is that Low price, easily available, accessible? Special features?)?
► Which is the special feature, which we can highlight and market?
► In general, what is the customers liking and disliking on such various range of products?
► What is the method of payment? Will it be Installment, Cash, and Credit cards?
► How can we gather information on these above areas? (newspapers, Internet, Magazines, Books, Television?
► The product we are marketing what is the average age line of the customer.
► Which gender will be mainly interested in using our company’s products and services?
► Approximately what will be the average salary or income of the potential customers for our product?
► What will be their marital status and education qualification?
► Our product and services is a luxury item or a need in the current market.
► How will be the usage of our products?
► What should we make to draw the attention of the customers to our product?
► What is the uniqueness in our product (personalized attention? Is that Low price, easily available, accessible? Special features?)?
► Which is the special feature, which we can highlight and market?
► In general, what is the customers liking and disliking on such various range of products?
► What is the method of payment? Will it be Installment, Cash, and Credit cards?
► How can we gather information on these above areas? (newspapers, Internet, Magazines, Books, Television?