Search engine optimization (SEO) Question:

I could create a stunningly beautiful entirely graphical page, or a simple page with no graphics, or something in between. How do I determine the safe point; the point where a page is acceptably attractive, authoritative and/or creates the right impression, and yet loads fast enough to serve my customers?

Answer:

It depends on the type of site. For informational sites like GlobalGuideLine.com or news-related sites, the graphics should be kept to a minimum. With the advent of widespread support of CSS, you can now create many pleasing effects without graphics. I cite a study in the book on this ratio. For shorter delays users prefer documents that include graphics, for longer delays users prefer text-only documents.
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