Public relations Question:
How and why should I work with the industry analysts?
Answer:
The industry analysts are experts in their specific markets. As such, they need to stay in the know about the various vendors and technologies. They are interested in your product and company and how it compares. They use this information to generate reports and seminars that are circulated to their paying accounts. They also consult with their accounts and referenced by the press as they categorize products and make product and technology recommendations.
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