Search engine optimization (SEO) Question: Download Search engine optimization (SEO) PDF

Have new web technologies like XHTML, CSS, Flash, and XML changed the SEO game or the ways search engines work?

Answer:

Yes, CSS has made it possible to transform table-based layouts into CSS-based layouts. Typically this reduces page size by 25 to 50%. The ratio of content to markup improves dramatically.

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If you only had an hour (in one shot) to spend on WSO [web site optimization] for a given site each year, what would you do for that hour, and why?	What is the ROI [return on investment] for SEO activities? Can you give any examples? Another related question might be "How do you build a business case for doing SEO?"