Personal Branding Question:

Give an example of person's motivation?

Answer:

Example:
If your target audience is your current boss, the sales team leader. Their motivation might be two-fold:
1) Move up to the next position in the business, which is probably regional sales manager or a similar position.
2) More free time to spend with his or her growing family.

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How to identify the person's motivations?How to identify your potential opportunities?