Art Director Question:

Explain me what do you think of (abc) project?

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Answer:

Suggest a few projects, or ask a designer to select a project and then dissect it. The candidate should be able to pick it apart.

Listen for answers that explain context, goals, references, influences and pure aesthetics, as well as identifying problems, solutions, and outcome of the chosen direction. If the candidate can elaborate with quick solutions to a set of specific problems, that’s even better.

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