Digital Marketing Manager Question:

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Explain me what are the key elements to optimize the conversion rates per PPC?

Digital Marketing Manager Interview Question
Digital Marketing Manager Interview Question

Answer:

Conversion rate is nothing but to bring more visitors to your site. To increase the conversion rates you have to focus on following things

☛ Write compelling content on your site that is relevant to the keyword or search query
☛ Maintain a high degree of relevance between your ads and corresponding landing pages
☛ The webpage should easy registering process, signing up for a newsletter or making a purchase
☛ Check design of your landing page which should have right combination of color, layout and GUI to attract more customers

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