App Store Optimizer (ASO) Question:

As you now know that most users find apps by searching the app stores, you probably realized that App Store Optimization is a must if you want to get your app in front of the right users. In fact, many people argue that optimizing your app is the most effective marketing strategy for mobile apps and games. Here is how you can benefit from App Store Optimization:

Improve your Visibility & Stand out within the App Stores
No matter how good your app or game is, if it cannot be found in the stores it is no good. So, don’t let your hard work go unseen, start optimizing!

Always get discovered by Relevant Users
It is not enough that your app is found, it has to be found by the right users – users that are actually on a hunt for an app like yours. This is what ASO helps you with as well.
Increase your Organic Downloads
A good ASO strategy is great way to boost your organic installs and ensures long-term results. With regular monitoring and tweaking you make sure your efforts are successful.
Cut User Acquisition Costs
Instead of spending money on ads, you can lower your user acquisition costs by focusing on organic growth with ASO. This no only saves you money, but also ensures a steady growth.
Increase your Revenue and Conversion Rate
Ads, in-app purchases and similar ways to monetize an app are just part of a medal. If users come to your page through ads and dont download it, you lost them. That is why ASO is a must.
Grow your User Base Worldwide
By making your app available in other languages you can find users from all over the world. ASO can help you take your app global.