Public Relations Assistant Question:

As the field of communication is growing, public relations is more than press releases and press conferences. Social media and Internet are the recent trends for PR strategies, and here are some trends to watch.

☛ Change in the traditional forms of press releases - the old forms are mostly filled with texts and it gets boring for the reader to read so much without illustrations. Through the Internet and social media these documents will be more appealing to the readers with images and videos.

☛ Public relations specialists will be required by every corporate office - With The growing trend of Internet and social media the pressure on businesses to be transparent and practice open communication, has increased.

☛ PR will be more about building relationships - Social media will be used by public relations specialists to deliver relevant information to the public and get connected to them. Followers are not just a number of people, in fact they are opportunities to build stronger relationships.