SEM Specialist (SEO/SEM) Question:

Whether your candidate is coming from an in-house position or an agency, everybody is limited to using the features that fit with their managed accounts.

You could manage millions in lead gen spend and never have gotten to work with Shopping/PLA campaigns. Perhaps you are itching to test image extensions but don’t have a good fit. You are looking for a knowledge of recent product releases or betas that indicates they keep current with the industry and have an enthusiasm for staying dynamic and learning/testing new features.

The answer here doesn’t even need to be a particularly brand-new feature if it shows that your candidate keeps a holistic pulse on the industry and has an enthusiasm for their discipline beyond the day-to-day accounts they are directly assigned.

If you hear that they’ve never managed an account with conversion tracking enabled, you’ll want to investigate this in more depth. It’s possible that there could be a valid reason for this, but also not terribly likely, and if they’ve been working on accounts that are this constrained, their overall skill set may be behind the curve.