Web Developer Cum SEO Analyst Question:

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Explain differences between bounce rate and pogo sticking?

Web Developer Cum SEO Analyst Interview Question
Web Developer Cum SEO Analyst Interview Question

Answer:

The difference between bounce rate and pogo sticking is:

A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content , the activity is considered a bounce.

Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.

In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

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