Customer Relationship Manager(CRM) Question:
Explain Theory by Nordic School?
Answer:
A Scandinavian services marketing group, named The Nordic School, emphasizes on supplier-customer relationship. It identifies the triplet of relationship marketing as −
Interaction − As customers and suppliers interact, each one provides a service to another. Customer provides information and supplier provides solution.
Dialogue − Communication is bilateral and is essential for the survival of the relationship.
Value − The business needs to generate something that is perceived as value to the customer.
Interaction − As customers and suppliers interact, each one provides a service to another. Customer provides information and supplier provides solution.
Dialogue − Communication is bilateral and is essential for the survival of the relationship.
Value − The business needs to generate something that is perceived as value to the customer.
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