Online Media Operator Question: Download Online Media Operator PDF

Do you know what is an ad group in Google Adwords?

Answer:

Ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

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Tell me what is the meaning of CTR and how you can calculate?	Suppose our company brand is called "black widgets." However, we also rank first organically for our brand "black widgets." What PPC strategy would you propose for the keyword "black widgets" and why?