Social Media Specialist Question:

Do you know what are our competitors doing?

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Answer:

Any professional worth their salt will do some preliminary research before sitting down with you. If the person you interview doesn’t know (at least at a high level) what your competitors are doing, it might be a cause for concern. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube.

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Tell me how would you describe Facebook vs Snapchat vs Instagram vs any other social channel?Explain what distinguishes you from your competitors?