Advertising Question:
Can you tell me how to test the effectiveness of banners?
Answer:
To test the effectiveness of your banners, divide the number of exposures by the number of click through. Example Formula:
100 exposures divided by 25 click through = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once for every four exposures. The lower the number of exposures compared to the click through, the better.
100 exposures divided by 25 click through = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once for every four exposures. The lower the number of exposures compared to the click through, the better.