Competitive Marketing Strategy Question: Download Competitive Strategy PDF

A runner up in an industry that is fighting hard to increase its market share is referred to as.

1. Market challenger
2. Market leader
3. Market follower
4. Market nicher
5. None of the above

Answer: Market challenger

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Based upon rationality and mutual respect competitors can often exist harmoniously, however various predatory or retaliatory acts can disrupt this harmony. Which of the following are market disruptive strategies?	Which of the following strategies could a market leader implement to maintain its commanding leadership position?