Competitive Marketing Strategy Question: Download Competitive Strategy PDF

A group of firms following the same or similar strategy is referred to as what-

1. A collusive group
2. A strategic group
3. A competitive group
4. An associative group

Answer: A strategic group

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The launch of store own brands such as Tescos Butter me up has had what effect on the competitive environment-	Based upon rationality and mutual respect competitors can often exist harmoniously, however various predatory or retaliatory acts can disrupt this harmony. Which of the following are market disruptive strategies?