Business Strategy Question:

A differentiation strategy is defined as?

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Answer:

► A) Higher quality products or services than competitors
► B) Innovation of products or services greater than competition
► C) Providing different products or services, which draw upon competences or resources, which competitors do not have.
► D) The provision of products or services that offer benefits different from those of competitors and that are widely valued by buyers.

D) The provision of products or services that offer benefits different from those of competitors and that are widely valued by buyers

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