Typographer Question:

The empty space surrounding your letters is important to consider. Several adjustments can be made between and around letters, which are all distinct typography concepts. Typically, these are found under the advanced font settings in your word processor.

☛ Kerning: the space between individual letters
☛ Tracking: the space between groups of letters
☛ Leading: the space between lines of type
☛ Measure: the length of lines of text
☛ Alignment: placing text to the left, right, centered, or justified