App Store Optimizer (ASO) Question:

I’ve worked in the mobile industry for the past 5 years. Having come from a mobile innovations and insights background, I was quick to realise the importance and impact that mobile would have on brands, businesses and everyday users for the foreseeable future.

I currently work at ABC Mobile, which traditionally focused on effective user acquisition through paid media. Although we still undertake plenty of user acquisition activity for global and local clients, we now closely focus on the optimisation of key elements that drive the success of the app and organic growth.