Social Marketing:

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit common persons and communities for the greater social good.
Social Marketing practice is guided by professional principles. It seeks to integrate research and best practice,  to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Intended Audience:

Instructors of academic courses and designers of academic and nonacademic certificate programs in social marketing.

Last edited by husnain (2015-08-17 07:22:44)